The 3 Questions That Instantly Transform You From "Google Ads Supplier" to "Strategic Partner"
And I've Already Written Them For You.
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Before you go to your inbox I wanna talk to you about something important...
Did you know there's one client conversation that determines whether you'll be seen as 'just' a ppc supplier or a strategic partner?
Well, there is...and it's the one that most PPC specialists rush through without a plan.
They wing it. They ask surface-level questions that get surface-level answers...
...because they have NO IDEA that asking the right 3 questions can be the difference between being treated as an easily-replaceable vendor or an irreplaceable advisor.
Sound dramatic? Well, it is a bit dramatic.
But there's a reason for my flair for the theatrical.
If you nail this conversation...you can transform how clients value your work overnight.
Your client just asked you to "optimize the campaigns" for the third time this month.
You know there's something deeper going on, but you can't put your finger on it. Every call feels like you're playing catch-up, every strategy meeting feels surface-level, and every month you're secretly worried they'll find someone "better."
Here's what's really happening: You're using the same campaign optimization methods that every other Google Ads specialist uses to impress clients...
...but with a bloody awful twist that keeps you stuck as the "ppc supplier" instead of the strategic partner who gets invited to the real business conversations.
This won't take long to show you (3 minutes, 47 seconds to be exact).
THE PROBLEM WITH MOST PPC SPECIALISTS
Most Google Ads people rush into client calls asking about budgets, conversion tracking, and campaign performance. Surface-level stuff that gets surface-level answers.
Without understanding what the client ACTUALLY tried before (and failed at), you'll spend 6 months testing strategies that have already been proven to fail in their specific business.
Without knowing their real business context, you'll optimize for metrics that don't actually move the needle on what matters to them.
Even if you're technically brilliant, even if you can optimize campaigns in your sleep, even if you've got every Google certification under the sun... you'll still be seen as replaceable.
This unusual method lets you position yourself as the strategic advisor clients desperately want to work with... using just 3 questions.
My name is Tomasz Abbott-Wieczorek, and I'm probably the most introverted Google Ads specialist you'll ever meet.
For the past decade I've been managing ad accounts for 6, 7, 8, 9, and 10-figure businesses. If you're anything like me, you've walked into client calls completely freezing up, not knowing what the hell to ask.
You see, I used to stumble through discovery calls like a deer in headlights. I'd ask generic questions, get generic answers, and spend months testing things that had already been tested and failed.
The problem is that clients don't naturally volunteer the information you ACTUALLY need to succeed. They'll tell you their budget and their goals, but they won't tell you about the agency that burned through £50k testing broad match keywords last year.
This makes a difference because that one conversation - the Strategic Discovery Call - determines whether you'll be seen as just a ppc supplier or a strategic partner for the entire relationship.
Works even if you're naturally introverted, even if you hate sales calls, even if you've never asked a strategic question in your life.
Using this system, you can walk into any client conversation and immediately understand the business context that 90% of specialists never uncover.
Did you know there's one client conversation that determines whether you'll be seen as a tactical executor or a strategic partner?
Well, there is...and it's the one that most PPC specialists rush through without a plan.
They wing it. They ask surface-level questions that get surface-level answers...
...because they have NO IDEA that asking the right 3 questions can be the difference between being treated as an easily-replaceable vendor or an irreplaceable advisor.
Sound dramatic? Well, it is a bit dramatic.
But there's a reason for my flair for the theatrical.
If you nail this conversation...you can transform how clients value your work overnight.
It's the Strategic Discovery Call.
This single conversation sets the North Star for the entire relationship.
It dictates whether clients see you as "the Google Ads person" or as a true strategic partner who understands their business goals.
It really is that important.
And the good news is I've already written your 3 Critical Client Questions system for you.
These are the exact 3 questions I've refined over auditing $1B+ in ad spend that get to the heart of what REALLY matters in any Google Ads account.
Simply ask these questions and watch as clients suddenly view you as the strategic partner they've been searching for.
I created this system after one particularly bloody awful client call where I realized I'd been optimizing campaigns for 3 months... for a metric that wasn't even connected to their actual business goals.
That's when I realized: I was asking the wrong questions entirely.
You can do what I did - stumble through hundreds of awkward client calls, lose clients who seemed happy on the surface, and waste months testing strategies that were doomed from the start...
Or you can get the exact 3 questions I've refined over £1B+ in ad spend management that cut straight to the heart of what actually matters.
There's no fluff or theoretical nonsense. You can use this even if you've never done a proper discovery call before.
You probably don't want to spend years figuring out why clients seem happy but then disappear after 6 months.
I've made the mistakes so you don't have to. I've had the awkward silences, asked the wrong questions, and watched clients' eyes glaze over when I talked about Quality Scores instead of business impact.
You can get the research "done-for-you" and bundled in an easy-to-read guide. It's like having a strategic consultant whispering in your ear during every client call.
FOR TODAY ONLY (or until I decide otherwise), you can get the complete 3 Critical Client Questions system for just £9.99.
Here's what else you'll discover inside:
• Why most PPC specialists accidentally train clients to micromanage them (and how to reverse this dynamic immediately)
• The "Strategic Assumption" question that makes clients realize they need you more than you need them
• How to use silence strategically during discovery calls (this feels uncomfortable but creates the space for clients to share their real challenges)
If you want to stop being seen as the "Google Ads person" and start being seen as a strategic business advisor...
This is less than a decent cocktail at your local. Skip the Friday night drinks and transform how clients value your work forever.
WARNING: YOU WILL MAKE MISTAKES
If you keep winging your discovery calls, you'll keep getting treated like a vendor instead of a partner. I've made all the client relationship mistakes so you don't have to.
Look, I could tell you this will solve all your problems overnight.
I could promise you'll never have another awkward client conversation again.
But that would be bollocks, wouldn't it?
The truth is simpler than that.
These 3 questions work because they cut through the surface-level nonsense and get to what actually matters in any Google Ads account.
Use them or don't.
But don't come crying to me when you're still explaining why Quality Scores matter to clients who couldn't care less.
Grab Your "3 Critical Client Questions" System For Only £9.99
LIMITED TIME OFFER!
P.S. - if you're skimming and just wanted to see what the offer was... for just £9.99, you're getting the 3 most powerful client discovery questions from my full Client Clarity OS. These questions have helped me land and retain 7,8,9 and 10 figure clients by instantly positioning me as a strategic partner rather than just another Google Ads freelancer.
