The 24-character line that tripled my SaaS client's CTR
There's one type of Google Ads headline that's one of the most useful headlines you'll ever write.
I call it the "Speed + Scale" headline.
The idea is to promise a specific, quantified outcome that your prospect desperately wants.
Now, we're not trying to help SaaS companies figure out the meaning of life. Or why they exist. Or any sort of existential question about their business purpose.
We want to trigger a very specific type of desire.
The desire for faster results.
Most SaaS Google Ads headlines are beige, bland, and brain-numbing:
"Sign Up For Features" "Official Site – Learn More"
"Get Started Today"
Yawn.
Google buries them. Prospects ignore them. CPCs climb like a caffeinated squirrel.
But there's one simple formula that cuts through the noise like a hot knife through butter.
I'm gonna give you the exact template that tripled my client's CTR.
It'll take you like a minute or two to customize for your campaigns.
It's easier to use than ordering Uber Eats when you're starving.
The template is called "Speed + Scale Formula."
I used this headline formula for a project management SaaS client last month.
Their old headline was getting a pathetic 1.8% CTR.
After I applied this formula, their CTR jumped to 5.4%.
Same budget. Same targeting. Just better words.
That was a HUGE win for them.
They scaled their ad spend by 200% because of the improved performance.
If I hadn't used this template, they never would've achieved those results.
Your goal should be to use my template to write headlines that make prospects click like it's Black Friday.
>>> Click here to get the "Speed + Scale" SaaS headline template
I even created a breakdown of exactly why this formula works.
The psychology behind it. The specific word choices. How to customize it for different SaaS niches.
Check out that template and customize it for your campaigns.
Use it in your RSAs or your search campaigns and see what happens.
I'm not exaggerating when I say it can transform your Google Ads performance.
That's all for now.
Talk soon,
Tom "Speed + Scale" Abbott-Wieczorek
